The series was canceled during its second year. The series returns to Carter and Max challenging the status quo of a cyberpunk world, now portraying them as allies and providing a slightly altered version of Max's origin. After the cancellation of The Max Headroom Show, Matt Frewer portrayed Max and Carter in the 1987 American TV drama series Max Headroom on ABC. Max Headroom became a global spokesperson for New Coke, appearing on many TV commercials with the catchphrase "Catch the wave!". During its second and third year, it also aired in the US on Cinemax. Two days after the TV-movie was broadcast, Max hosted Channel 4's The Max Headroom Show, a TV program where he introduces music videos, comments on various topics, and eventually interviews guests before a live studio audience. Like Carter, Max openly challenges the corporations that run his world, but using commentary and sarcastic wit rather than journalism. The AI develops a personality identified as "Max Headroom", and becomes a TV host who exists only on broadcast signals and computer systems. While Carter is unconscious, an AI program based on his mind is created. At the time, UK clearance height signs used the phrase "Max. In the movie, Edison Carter (portrayed by Frewer) is a journalist fleeing enemies into a parking garage, crashing his motorcycle through the entrance barrier reading "Max.
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Max Headroom debuted in April 1985 on Channel 4 in the British-made cyberpunk TV movie Max Headroom: 20 Minutes into the Future, his origin story.
Frewer proposed that Max reflected an innocence, largely influenced not by mentors and life experience but by information absorbed from television. According to his creators, Max's personality was meant to be a satirical exaggeration of the worst tendencies of television hosts in the 1980s who wanted to appeal to youth culture yet weren't a part of it. Harsh lighting and other editing and recording effects heighten the illusion of a CGI character. Max was advertised as "computer-generated" and some believed this, but he was actually actor Frewer wearing prosthetic makeup, contact lenses, and a plastic molded suit, and sitting in front of a blue screen. The character was created by George Stone, Annabel Jankel, and Rocky Morton. Advertised as "the first computer-generated TV presenter", Max was known for his biting commentary on a variety of topical issues, arrogant wit, stuttering, and pitch-shifting voice. Max Headroom is a fictional character played by actor Matt Frewer.
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